Privacy Policy

 

PedalBoards UK is the trading name of Fly South Ltd.  PedalBoards UK are a small, UK-based musical instrument accessory retail company selling goods online at home and abroad.  We are musicians too, and we take issues of privacy and data security very seriously.

We will use your personal data only to provide you with the best online shopping experience.  We will keep your information safe, never misuse it and never pass it on to other companies.  This privacy policy explains how we collect and use personal information.  We recommend you read it in full before using this website or submitting any personal information. 

At PedalBoards UK and Fly South Ltd we will always respect your privacy.  We believe businesses should use your information honestly and only so that we can provide you with a better experience in using our website.  We will use your data directly; for example we will retain information about products you have looked at in the past to show you more products we think you'll like.  We will also use your data indirectly, such as in judging the performance of our website so that we can improve it for a better experience for all our customers.

1.  What type of data do we collect?

We collect personal information, such as your name, postal addresses, email address, phone number, purchase history and browsing behaviour.  We store this information when you place an order with PedalBoards UK or submit your data to us through an online form.

2.  Why do we collect your data?

We use a system that will allow us to communicate with you in a more personal way.  It enables us to make better use of all the data we have about you to ensure that we only send you emails that are completely relevant to you.  Rest assured that you can browse and enjoy most of the site without ever having to give us any information that could identify you as a specific person.  However some of the more advanced features of the site, such as making purchases, do require more personal information such as your name and contact details. 

3.  How we use your data

We keep your data on a secure server in order to personalise your shopping experience on the PedalBoards UK website.  This includes, but is not limited to, offering suggestions based on your browsing and purchasing history and sending you marketing emails.  We also use your data to process your orders.

We will never sell or share your personal data with any other party.  The only exceptions are third party partners named on this page.  These are our trusted partners that allow us to deliver a better shopping experience, and data is only shared with them to enable that.

4.  Our trusted partners

Our trusted partners each have their own privacy policies and terms and conditions.  PedalBoards UK and Fly South Ltd have no control over these, and they may change over time.  We will endeavour to monitor any such changes and terminate our use of their services should we deem their privacy policy to be in conflict with our own or in anyway a threat to your privacy.

Our partners are listed below:

  • Wix.com - This is the platform on which our website is built.

  • Facebook - We never share your personal information with Facebook, but your information may be used to profile you against your Facebook account.  This in turn allows us to serve you with relevant advertising on Facebook based on your browsing and purchase history.

  • Google - We do not share your personal information with Google, but your information may be used to profile you against your existing Google account.  This in turn allows us to serve you with relevant advertising on Google’s sites based on your browsing and purchase history.

  • Google Customer Reviews - After your purchase at PedalBoards UK you may be asked if you want to leave a review with Google Customer Reviews.  If you opt in we will share basic order and personal information with Google, solely for the purpose of leaving us a review.

  • DPD, UPS & Yodel - To complete your online transactions, we will send the required details to our courier partners. This will include, but is not limited to, your name, address, phone number and email address.

5.  Opting out of marketing

We offer the opportunity to opt out of marketing activities such as our email newsletters, and we will not pass your data on to third-party companies.  Look for the ‘unsubscribe' link at the bottom of each email or contact us to opt out of other marketing formats.

6.  Commitment to data security

Your data is held in accordance with our data protection registration notification. When you place an order on this website, we consider the information you enter as private.  The information is kept on a secure server protected from outside parties.

For your protection, we're also registered under the Data Protection (Charges and Information) Regulations 2018 and have given all appropriate notifications to the Information Commissioner's Office.  We will make every effort to comply with GDPR (General Data Protection Regulation) regulations. 

We keep all your personally identifiable information secure.  Only authorised employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information.  All email newsletters from PedalBoards UK or other trading names of Fly South Ltd offer automated unsubscribe services so you can opt out of further mailings.  To opt out of any other form of marketing, please contact us.

7.  Leaving this website

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other website.  Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. 

8.  Additions

From time to time these practices may change, usually when we introduce new technology to further enhance your shopping experience or our site performance but any changes will be listed below this 'Additions' section and will only be applied moving forwards.

Cookies

 

Like most websites, we use cookies on the PedalBoards UK website.  Cookies are pieces of data stored on your computer which our website uses to help provide a better experience for you as a customer.  No personal information is collected by the cookies; they simply allow you to have a smoother shopping experience. They help us understand how visitors interact with the PedalBoards UK website and how many individuals are viewing our site.

1.  How do we use cookies?

Shopping cart:  When you add multiple items to your cart, a cookie is used to remember all the items that are in your cart. This cookie is stored for a short period of time, in case you want to return to our site later that day to complete your purchase.

Recommendations:  A cookie is used to recommend a range of products that might be relevant to your interests based on the content you have viewed on our site.

Customer login:  When you log in to our website, we set a cookie that keeps you logged on so you can check out from our website without having to enter your password more than once.  This cookie is short-term and will be remembered for around 24 hours.

Payment providers:  If you wish to pay using PayPal, cookies are required to retain your order details when you leave the PedalBoards UK website to process your payment on PayPal.

Analytics:  We use cloud-based services called Google Analytics to provide insight into how customers use our website.  For example, we can see what the most visited products are or identify website technical issues.  The information includes behavioural data like pages users viewed, buttons/links that users clicked and key actions that users take throughout the online browsing and ordering process.  We use this information to improve customer experience, like showing you our most popular gear, improving the speed of the website and providing content you want to read.

Please Note:  These cookies store no personal information about you and your personal browsing activity is anonymised so users cannot be monitored individually.  Analytics cookies can be stored for up to 30 days, allowing us to see how many users have returned to the site after an initial visit.

Facebook modules:  The embedded Facebook comments and Facebook Like buttons use cookies set by Facebook to determine whether you are currently logged into Facebook or not.  These cookies are not used to collect data and we do not have access to this cookie data.  Both of these services are hosted by Facebook on facebook.com.

We also use Facebook Pixel.  This involves a cookie which allows us serve advertising based on your browsing and purchasing behaviour on facebook.com.  Your personal data is not shared in any way, and the information is anonymised so we cannot track your individual behaviour.

Bing and Google Shopping Cookies: When you perform a search on Bing and/or Google, you are eligible to see product shopping ads.  Should you click a product advert from a search engine, including image search, they will store a cookie on your machine.  This helps us understand how many people saw or clicked an advert from PedalBoards UK.

2.  How do I manage my cookies?

We recommend that you allow websites to set cookies.  We cannot guarantee that you will be able to navigate the PedalBoards UK website if you disallow cookies.

Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer.

Below, you'll find links explaining how you can control cookies for all the major browsers.  Remember, if you turn off cookies in your browser then these settings apply to every website you visit, not just PedalBoards UK. 

 

Further Privacy Concerns?

If you have any questions, concerns, or comments about our privacy policy, please contact us.  We reserve the right to make changes to this policy.  Any changes to this policy will be posted.  Read our full Terms & Conditions here.